Work — (10 / 10)
Main designer & event creative conceptor
Hijabfest
Three years as the creative behind one of Indonesia’s pioneer Muslim fashion expos.
My role on this project
- Creative concept
- Environmental graphics
- Identity rollout
- Social content
- Role
- Main designer · event creative conceptor
- Year
- 2019 — 2021
- Scope
- Season themes, environmental graphics, social
- Market
- Indonesia
- Outcome
- +200% engagement in two months
Situation
A pioneer expo in a category it helped create, needing a new visual theme every season that could work at the scale of a hall and at the size of a phone screen.
What I did
Conceived the visual theme and environmental graphics across multiple event seasons, then rolled the same identity through the social content so the feed and the floor were recognisably one event.
Outcome
Social engagement grew 200% within two months against a 74,000-follower base, and the events held their standing as one of the country’s largest.
