Work — (05 / 10)
Firefish Branding, Singapore · Brand, web, content
Children’s Cove
A multi-award-winning preschool network with six branches and no consistent way to show a parent what any one of them was actually like.
My role on this project
- Project lead
- Design
- Web build
- Social content
- Role
- Project lead · main designer · developer · social
- Year
- 2024 — 2025
- Scope
- Site architecture, branch pages, content system
- Market
- Singapore
- Client scale
- Founded 2010 · six branches · multi-award-winning
Situation
Children’s Cove runs a proprietary curriculum across six branches in Singapore, but a parent researching one specific location — its classrooms, its outdoor space, its actual teachers — had no way to see it before walking in. A shared home page cannot answer “what is my branch like.”
What I did
Led the project and designed and built a site architecture that gives each branch its own page — real photos of that location’s classrooms and outdoor space, its own testimonial, its own map and contact details — sitting under one consistent brand and one shared explanation of the C.O.V.E. teaching methodology. Ran the social content alongside it.
Outcome
Every branch now has a page that answers the question a parent actually arrives with — what is this specific location like — under one brand and one explanation of the teaching method.
