Work — (07 / 10)
Skincare · Brand designer and strategist
Leonore
An early-stage skincare brand that did not yet have a name.
My role on this project
- Naming
- Positioning
- Identity
- Packaging
- Launch assets
- Role
- Brand designer and strategist
- Year
- 2019
- Scope
- Naming, positioning, identity, packaging, launch
- Sector
- Skincare
- Market
- Indonesia
Situation
A founder with a product and nothing else — no name, no positioning, no view on who the brand was for. In skincare that is the whole problem, because the category is decided on shelf and the formula is invisible.
What I did
Took it zero to one: naming ideation, then positioning, then a visual identity built around a single colour so the brand is recognisable before the logo is legible. Carried that through primary packaging, cartons and the launch asset kit.
Outcome
Launched with a complete go-to-market identity and asset kit — naming through to the shipper.
