Work — (08 / 10)
Co-founder & chief creative officer
Pebisnis Muda
Building the brand of what became one of Indonesia’s largest business-media platforms — and the content format the rest of the market copied.
My role on this project
- Co-founder
- Creative standard
- Brand overhaul
- Content format
- Team of five
- Role
- Co-founder · chief creative officer
- Year
- 2018 — 2020
- Scope
- Rebrand, creative standard, content format, team
- Market
- Indonesia
- Outcome
- +100,000 followers in 60 days
Situation
Youth business media in Indonesia was static image quotes. The platform had something to teach and no format that could carry it.
What I did
Led the brand overhaul, set the creative standard and directed a five-person design team against it. Pioneered the interactive educational carousel — long-form teaching broken across swipeable frames — before it became the default format in Indonesian business media.
Outcome
100,000 followers added in 60 days and millions of impressions, growing into one of Indonesia’s largest business-media communities and later passing 500,000. The format outlived the campaign; most of the category runs it now.
